hello, my name is

Vincent D. Varela

Human-Centered UX Designer

Headshot of Vincent Varela

First-Gen Graduate, Lasting Design Impressions

As a first-generation college graduate from the University of North Texas, I have developed a passion for learning and creating. This same desire for continuous growth and learning is reflected in my approach to every project, with a positive attitude and a focus on achieving our shared goals.

As a designer, I specialize in creating unique and engaging visual experiences that captivate and resonate with audiences. Whether it’s designing a website, developing a branding strategy, or in crafting marketing materials, I take pride in my ability to deliver outstanding results that meet the needs of my clients and exceed their expectations.

If you’re looking for a creative and driven designer who is dedicated to delivering exceptional results, please don’t hesitate to get in touch!

Skills

Armed with strong UI design skills and a deep understanding of user research, I craft intuitive and visually engaging digital solutions. My expertise in wireframing, prototyping, information architecture, accessibility design, and design thinking ensures that each project is thoughtfully designed, optimized for inclusivity, and aligned with user needs, resulting in exceptional user experiences.

User Interface (UI) Design
90%
User Research
85%
Wireframing and Prototyping
95%
Information Architecture
93%
Accessibility Design
88%
Design Thinking
82%

Experience

American Airlines

October 2022 – Present 

User experience product designer

I currently collaborate with cross-functional teams to develop UX deliverables that meet user needs and deliver business value. Using design thinking methodologies, I create UX artifacts that enhance overall user experience, ensuring our products meet the highest standards of usability, accessibility, and design.

Site Selection Group

March 2021 – October 2022

Director of Marketing

As the head of marketing reporting to the CEO, I successfully executed a comprehensive marketing strategy, overseeing brand identity, website management, and digital/social media content creation. Managing content, development, and layout for over 1,100 site pages, I significantly increased annual user engagement to over 144,000 sessions.

Transwestern

March 2019 – March 2021

Senior Graphic Designer

I collaborated with multidisciplinary teams to develop and execute effective product design strategies that drove business growth and success. I also led core projects, which involved developing interactive web pages, executing drone operations for aerial photography and high-quality video production, and creating virtual tours using Matterport scans.

Diverse portfolio experience

My diverse portfolio reflects a rich history of creating brand identities and print collateral that resonate with audiences, skillfully launching and managing websites, and designing user-centric products that precisely align with the needs and expectations of the end-users. Each project in my portfolio tells a unique story of innovation and excellence in design.

Graphic Design

I have an extensive commercial real estate background, specializing in OMs, flyers, aerials, site maps, and more, enhancing property presentation and transactions.

Web Design

I’ve designed and managed websites for clients in the real estate, dental, fitness, health, and beauty sectors, delivering exceptional online experiences.

UX Design

As a UX designer for a leading U.S. airline, I’ve crafted user experiences that are currently in production on their website and app, ensuring a seamless journey for travelers.

Excuse my mess! I'm currently adding content to my site.

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