About ME
Hi. I'm Vince!
I design mobile experiences that work under pressure — for the people using them and the teams building them.
Senior product designer at American Airlines, leading experiences across the travel journey — from booking to landing. My work spans product strategy, information architecture, interaction design, and cross-team influence.
First-generation college graduate. University of North Texas. Based in Dallas–Fort Worth.
Experience
Leading mobile app experiences across booking, check-in, and ancillary products. Designed and launched airport navigation tools, self-service kiosk experiences, and digital lobby signage. Active contributor to design system evolution through new components, UI standards, and research-informed pattern enhancements.
Led redesigns across Manage Reservations on .com — cancellations, trip changes, check-in, and additional services. Drove a cancellation flow overhaul that generated 10,000+ monthly loyalty enrollments, enabled 96% customer self-service, and contributed to an 8% year-over-year increase in digital adoption.
Led brand identity, digital content, website management, and SEO strategy. Managed 1,100+ pages resulting in 144,000+ annual sessions.
Led web, aerial photography, video, and virtual tour projects while creating marketing materials that built brand identity across print, digital, and 3D.
Produced print, digital, and video content for commercial real estate properties nationally, leading a team of designers through branding, timelines, and end-to-end marketing deliverables.
